Predicted 2024 Trends

With social media contiuously changing because of techonological advancements, user behavior, and cultural shifts, it is never easy to know when new social media trends will occur. Based on trends from previous years, here are some predicted trends for 2024.

New Social Media Platforms

 As 2023 comes to a close, new and emerging platforms have already been teased for the 2024 year. Apps such as Lapse, a platform where the pictures you take (like on Snapchat) are turned into a digital camera type photo, where it has to be “developed”. These photos can then be published onto a feed (like Instagram) and can also be put into personalized folders for your follower to see. 

I believe that this app will be one of the hottest apps of 2024 as it is very personalized to you. It also is super easy to use! The app is a mere combination of all of your favorite apps (Snapchat, Instagram, Twitter, etc). Do not be surprised when you find this trending on the app store! 

Social Media Platforms Will Be The Next Search Engines

It is time to get rid of Google! This year, look forward to using social media platforms as search engines. TikTok, one of the most used social media apps right now is being used as a search engine because of the accessibility that it obtains. You can find LITERALLY anything in the search bar. Because of how easy it is to post content, more users are uploading videos that range anywhere from dance videos all the way to cook videos. In addition to how easy it is, TikTok has now incorporated Google search results into the platform, which shows things like keyword insights. 

SEO, or search engine optimization, was a big trend in 2022 and in 2023, but this year it is even bigger! As a highly anticipated trend, you can get ready to see more engagement in social media platforms. 

Influencer Market

With social media platforms becoming more popular each day, you can expect for more influencers to rise. This is your chance to get up and chase that dream of you becoming an influencer/content creator!

As the influencer market expands, brands are more likely to seek authenticity from influencers as the market may over saturate. We can expect to see moer transparency from influencers and how they make/conduct their videos. 

While these trends are predicted for the 2024 year, do not be surprised if old trends resurface. The landscape of social media is incredibly dynamic and the influence from these trends are always subject to change. So if you are late to a trend, don’t worry, there will be more to come!